PitchSpace
Crafting a web app that walked entrepreneurs through creating a pitch deck, in a straightforward and conversational way.
My contribution
Timeframe
3 months
Tools
Figma | Miro
My role
UX/UI Designer
When it happened
2022
The brief
Create a clean, straightforward and conversational web experience that gathers the information a founder will need to develop a beautiful, functional pitch deck.
The design process
Before I came onboard, the client (an SME) had conducted interviews with investors and founders.
Analysing the interview data using Grounded Theory, I established key insights on users’ goals and pain points, which guided a number of wireframe iterations.
Regular feedback sessions with the client ensured I was able to deliver a quality hi-fidelity MVP web app within the timeframe, which I successfully handed over to developers.
Usability and simplicity were the guiding design principles.
Simonetta d'Ottaviano | Co-founder, Nettoken