PitchSpace

Crafting a web app that walked entrepreneurs through creating a pitch deck, in a straightforward and conversational way.

My contribution

Timeframe
3 months

Tools
Figma | Miro

My role
UX/UI Designer

When it happened
2022

The brief

Create a clean, straightforward and conversational web experience that gathers the information a founder will need to develop a beautiful, functional pitch deck.

The design process

Before I came onboard, the client (an SME) had conducted interviews with investors and founders.

Analysing the interview data using Grounded Theory, I established key insights on users’ goals and pain points, which guided a number of wireframe iterations.

Regular feedback sessions with the client ensured I was able to deliver a quality hi-fidelity MVP web app within the timeframe, which I successfully handed over to developers.

Usability and simplicity were the guiding design principles.

Simonetta d'Ottaviano | Co-founder, Nettoken

“It’s so easy and quick. PitchSpace helped us put the right information in our pitch.”

Video walkthrough

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TradeHunter | UX/UI designer